graphics  |  signage   |  exhibitions   |  schools

Latest News

September gets off to a flying start…

It seems that everybody is exhibiting in the upcoming weeks as the need for exhibition stands has rocketed this month… although, it does make sense as exhibiting is one of the most beneficial ways of marketing your business.

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Tyson Hoarding Panels

Fabric Displays Steal the Show

Our Fabric Graphics are the star of the show at the moment! It seems our customers are moving away from the traditional roller-banners and pop up stands for their exhibitions and events, to try our new fabric displays.

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Fabric Drum Display

PPS – Bringing Colour, Imagination and Adventure to Primary Schools

Palmer Publicity Services (PPS) are specialists in the design and production of a wide range of graphics for schools and academies throughout the North West and beyond.

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Digital advertising displays

PPS are proud to introduce our latest developments in signage with the launch of our new range of digital advertising displays.

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Exhibition Pop Up Stands & Digital Advertising Displays

Exhibition Display Stands

Be Seen With Our Fantastic New Ranges Of Exhibition Display Solutions.

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Brand your Roundabout | Bowker BMW Preston

Large Format Print for Bowker BMW

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Our top tips on your signage

Your signage says a lot about your business and is a powerful advertising tool in getting you noticed and remembered. It promotes your business 24/7 making it essential that your signage is well designed, produced and installed.

Do you see signage that’s so small with too much information on that you can barely read it? Or signs that are clearly outdated and require some TLC? A survey carried out by FedEx office found that half the people they asked said ‘poor signage e.g. misspelled words and bad quality discourages them from entering’. Like when looking for a restaurant to eat at, the sign outside will put me off instantly if it’s aged and falling to pieces – god knows what the food is like if the sign is rusty!

To promote your business amongst competitors, your signage should be one of your top priorities when opening or rebranding. FedEx office found that more than two thirds of consumers believe a business’ signage shows the quality of services and products being offered. We have seen our fair share of bad signage, so we’ve put together some pointers to avoid being a victim to bad signage:

Less is more – Less is more when it comes to your signs, as well as your outfits, so don’t over do the text. If your sign is crammed with information of what you do, people won’t take the time to read it all and remember it. Make it to the point, informative and memorable.

Location Location Location – The location of your sign is just as important as the design of your sign. If you’re using signage for directional purposes, make sure the signs location mirrors the directional arrows, think about users eye line when they first see the sign, is the traffic coming from straight-on or on a bend?

Signage is used to also help people find YOU, so make sure you’re utilising the space for you sign positions. Spend time planning where your sign will be place to get the most out of it.

Consistency is key – It’s important that your signage is consistent with the rest of your branding and marketing materials. This shows professionalism to the customer and your branding is what makes you memorable. Spend time on the design and artwork of your sign, as this is the first thing people see!

Check before you approve – before going into production, your sign needs to be proof checked to ensure everything is correct from; colours, logos, spelling and content. Having to re-produce your sign is a costly mistake, all because a letter was missed!

And finally, get in touch with professionals – the professionals can help you with the various options for your signs.

We specialise in sign design and manufacture an extensive range of internal and external solutions. Different types of signage we create include:

• Tray signs
• Panel and pole signs
• Flat wall signs
• Flat cut lettering signs
• Illuminated signage
• Directional signs
• Cut to shape signs
• Acrylic signs
• PVC and mesh banner signs

Email Katie@palmerpublicity.co.uk to discuss your sign requirements or call 01772 733213.

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The importance of good business signage

Why it’s important to represent your business correctly.

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Signage at Neptune

A Summer Of School Branding

For most people the summer holidays is a time to spend with the kids and enjoy a family holiday.

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All Hallows

PPS celebrates 25 years

Palmer Publicity Services celebrated 25 years of being in business.

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25 Year Wall

Brand your Van | PPS new corporate van look

Our new Vivaro LWB van gets some special treatment.

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